Think Corp.

Home > Business Overview > Content Capital

Content Capital

Do you know what "Content Capital" is? You've probably never heard of it. No wonder because it is an innovative new concept. There were no words that accurately described what we do here at THINK, so we coined this term.

--Taking content assets/capital and maximizing their value is what we do.

Building a Business Roadmap to Create Content

It is extremely important to determine what scheme (or framework) should be chosen to create content so that its value can be maximized.

We choose the best partner and framework for each project in order to build a roadmap that ensures that the profit generated by this content will be distributed generously among all team members.

It is also important not to unnecessarily disperse the rights of the created content. By centrally managing the rights, the value of the content as an asset can be maximized.



Producing to Improve Content Value

The value of the content does not solely depend on how good the original ideas and concepts are at the time of planning. How they will be actually produced is what makes the difference.

Our producers, who have extensive experience in producing visual content, are very hands-on with every production step. Their involvement, and the quality control they put into every step, allows the story and visual elements to be refined, ensuring a dramatic improvement in the potential commercial value of the property.

We are also fully aware of the possible "completion risk" that the content industry has grown weary of. We are equipped with a management system that allows us to maintain a full view of the entire project at any time. This also allows the producers to react swiftly and appropriately in case of any unexpected contingency. The risk of lack of time and/or funds to complete the project, therefore, is reduced to the minimum.


Distribution and Promotion of Content for Profit

We do not have our own distribution system. However, we make most of the network we have built with our distribution partners and provide the most efficient distribution opportunities possible.

We work to maximize the profit of each property through effective promotion when the property is distributed. In the field of the Web promotion where we have always tried the newest strategies ever since the dawn of Internet, we pour in all the know-how and technologies that we have acquired over the years and roll out a powerful promotion, making most of the synergy created by blogs and other word-of-mouth communications.


THINK, as you can see, is an unparalleled "Content Capital Company" which possesses the power to build effective business schemes, produce content and promote it primarily on the Internet. We will continue to do our very best to maximize content value for creators, distribution partners and investors.

Compliance Efforts

We take compliance seriously as part of our responsibilities as guardian of the investors' funds. A funds management audit by an external source is conducted, along with accounting procedures and systemization of internal control by a major vendor ERP package are executed in order to ensure a transparent flow of funds within the company. In addition, the flow of funds for each property as an investment destination is made transparent with the introduction of an existing production process management system. Any spending not in compliance can be flagged by its checks and balances feature.