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Business Overview C&P

This division provides a one-stop solution for overall production services including planning,
development production and promotion of visual content, primarily animation.





One-Stop Solution for Content Creation

Unlike existing studios that specialize in production services, we are involved comprehensively with every step of each project, from planning through promotion of the visual content. This allows us to streamline the project's workflow and generate synergy. By collaborating with independent, emerging studios in Hollywood and taking advantage of the merits of Japanese-style video production, a high level of content production is made possible, both artistically and business-wise.

Financially, the risk management in content production is accomplished through the introduction of an Internet-based production management system in the BD&I Division and through utilization of the highly specialized T&M Division for promotion.


Utilization of the Multi-Production System

Strategically we do not have in-house production capabilities.

This is because we decide to build teams either domestically or internationally, depending on the characteristics of the content. This flexibility allows us to maximize the possibilities of the content we produce.


Global Presence and Media Venue

Led by Hiroaki Takeuchi, Executive Producer, our professional staff with extensive experience in global production projects, primarily in Hollywood, will create a global market presence for the product. This unparalleled knack for global presence is second to none among our domestic competitors.

A variety of options are available for the distribution of the content. We think outside the box to select the most effective venue for each property, ranging from mass media such as TV and movie packaging to Net media such as Internet and mobile communications.


Foster and Identify Emerging Talent

We realize the importance of emerging creative forces. We find new talent and properties to produce so that they can become commercially successful. Our know-how of discovering new talent and fostering it has been effectively utilized in "Anime Innovation Tokyo," an anime production incubation project in partnership with the Tokyo government.